Author Archives: celinelcc

Having noticed the image on the Sea Container’s House building whilst on the bus, I decided to do some research to find out the idea behind the image. This brought me to Aviva’s latest ad campaign, which is offering its … Continue reading →

David&Goliath USA’s installation for the magician Lance Burton is a creative way of using airport conveyor belts to communicate a message to the audience by surprising and making them laugh when they least expected to. As travellers are concentrating on … Continue reading →

Y&R Kuala Lumpur, Malaysia staged this ‘hoarding’ in a busy shopping area in order to raise awareness about abandoned and abused dogs, and to encourage the public to adopt a pet. The dog leashes double up as cage bars, encouraging … Continue reading →

Cadbury’s began with this Television advert to introduce its ‘Spots v Stripes’ campaign, which aims to encourage people to get involved in different types of sports, in the build up to the London 2012 Olympic Games. The campaign has been … Continue reading →

The Pilot brand is most recognisable for it’s stationery. By creating this online handwriting application, Grey, Barcelona has managed to project the brand’s reliability, yet turn it into something more current. The application allows people to create their own handwriting … Continue reading →

Huge footprints in the sand hint at nothing but the presence of the infamous King Kong. David&Goliath, USA applied ambient advertising and created these footprints in the sand of Santa Monica Beach along with a crushed lifeguard vehicle as a … Continue reading →

Y&R, Sau Paulo, Brazil created these innovative business cards for TAM Cargo to reflect the function of the brand.

The brief of this project was to raise awareness for New Zealanders about the early signs of Alzheimer’s and the organisation Alzheimer’s New Zealand, and to create a memorable piece of communication in order to achieve this. Agency Colenso BBDO, … Continue reading →

PokeLondon and Orange teamed up to take photographs of the 70,000 people at Glastonbury who went to watch the England/Slovenia match. Expensive Hasselblad cameras were used to try to capture every person’s face. The aim of this was to link the … Continue reading →

Apple demonstrate again and again how they can get consumers excited about their brand. This example shows how they went about introducing the opening of their new store being built in Covent Garden. The building site has been covered in … Continue reading →