‘You are the big picture’

Having noticed the image on the Sea Container’s House building whilst on the bus, I decided to do some research to find out the idea behind the image. This brought me to Aviva’s latest ad campaign, which is offering its customers 5 minutes of fame. As it is a global campaign, these sorts of images will start to be appearing all over the world. People are able to get involved and upload a picture of themselves onto facebook or youarethebigpicture.com.

This, however is not a one-dimensional campaign designed solely for Aviva’s advertising purposes. Aviva is going to donate £1 per image for the first 250,000 images uploaded to Save The Children. Both aspects of the campaign are designed to project the message that Aviva cares about supporting people.

Agency: AMV BBDO

Luggage advertising

David&Goliath USA’s installation for the magician Lance Burton is a creative way of using airport conveyor belts to communicate a message to the audience by surprising and making them laugh when they least expected to. As travellers are concentrating on locating their luggage, there is the guarantee that they will study every piece of luggage that passes, including this Lance Burton case.

Adopt a dog

Y&R Kuala Lumpur, Malaysia staged this ‘hoarding’ in a busy shopping area in order to raise awareness about abandoned and abused dogs, and to encourage the public to adopt a pet. The dog leashes double up as cage bars, encouraging viewers to symbolically free the dogs and remove the ‘bars’ and adopt a dog with SPCA Malaysia.

Spots v Stripes

Cadbury’s began with this Television advert to introduce its ‘Spots v Stripes’ campaign, which aims to encourage people to get involved in different types of sports, in the build up to the London 2012 Olympic Games. The campaign has been projected through various different types of media, such as television adverts, print, online, social media, and will be integrated into events. This advert encourages the audience to go to spotsvstripes.com, which is where people can choose whether to support the ‘Spots’ or ‘Stripes’ teams.

The strength of this campaign will undoubtedly continue to grow, as Fallon London and Cadbury’s have clearly recognised the competitive nature of today’s society and have used that to make their campaign a success and ensure it is consistently sought after by a wide audience.

Pilot goes online

The Pilot brand is most recognisable for it’s stationery. By creating this online handwriting application, Grey, Barcelona has managed to project the brand’s reliability, yet turn it into something more current. The application allows people to create their own handwriting digital font, which can be then used in e-mails and on Facebook.

King Kong Mania

Huge footprints in the sand hint at nothing but the presence of the infamous King Kong. David&Goliath, USA applied ambient advertising and created these footprints in the sand of Santa Monica Beach along with a crushed lifeguard vehicle as a publicity stunt for the Universal Studio’s new King Kong 3D attraction.

TAM Cargo

Y&R, Sau Paulo, Brazil created these innovative business cards for TAM Cargo to reflect the function of the brand.

Raising awareness for Alzheimer’s sufferers

The brief of this project was to raise awareness for New Zealanders about the early signs of Alzheimer’s and the organisation Alzheimer’s New Zealand, and to create a memorable piece of communication in order to achieve this. Agency Colenso BBDO, Auckland, New Zealand set about creating a product that fit in with everyday use. The final product was a USB stick with an eraser cover. The idea of branding a USB stick with Alzheimer’s New Zealand is intended to remind the user of the importance of memories and how hard it is for sufferers to live without their memory.

These USB sticks received a positive reception. They were easily obtained as they were distributed to local politicians, local organisations and members of the public.

GlastoTag

PokeLondon and Orange teamed up to take photographs of the 70,000 people at Glastonbury who went to watch the England/Slovenia match. Expensive Hasselblad cameras were used to try to capture every person’s face. The aim of this was to link the photograph to facebook, and make it the most tagged photo ever. By trying to create a world record for the most tagged online photo, the Orange UK brand will be labelled as this record setter. The excitement surrounding this photograph was confirmed by the fact that 3,000 people tagged themselves within the first 48 hours of the photo appearing.

Apple announcement

Apple demonstrate again and again how they can get consumers excited about their brand. This example shows how they went about introducing the opening of their new store being built in Covent Garden. The building site has been covered in a red velvet curtain print, with a small gap where the curtain is pulled back revealing half of the Apple symbol and two words “Opening soon”. Nothing more is needed.